We combine the richness of Ethiopian heritage with advanced AI technology to grow the freshest, most nutritious strawberries, sustainably, locally, and all year round.
Our vertical farms use AI and advanced technology to create the perfect environment for strawberries to thrive. Naturally.
No pesticides. No chemicals. Just pure fruit.
Up to 90% less water than traditional farming.
Tuned in real time for perfect growth.
Harvested at peak ripeness, all year round.
Climate, light and nutrients, set precisely from day one inside the vertical farm.
Tradition in our roots.Innovation in our future.
Inspired by the land that nourishes us, we honour Ethiopian values of care, patience, and community, enhanced by AI to feed the world better.
Our Story
From an era shaped by innovation, where water springs from the land and freshness is born, the taste of culture lives within the fruits of hard labour.
Harvests every day of the year, independent of season and weather.
Flawless, consistent fruit, the calibre served where standards are highest.
Serving Ethiopia, the UAE and GCC, and partners across Africa.
Local jobs, skills and community projects rooted in Ethiopia.
