Young strawberry plants in the propagation area of the vertical farm
03Sustainability

Grown Greener, From the Ground Up.

These are not just organic strawberries. The way we grow them uses a fraction of the water, land, and energy of conventional farming, with exceptional flavour and minimal impact. Premium fruit with a lighter footprint.

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Pesticides & Chemicals

Pesticide-free by design: a sealed environment means nothing to spray for. 100% organic approach, non-GMO project verified.

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Less Water

Closed-loop water and nutrient reuse versus traditional open-field farming.

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Land Efficiency

Vertical layering grows more on a minimal land footprint.

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LED-Lit, Energy Efficient

Precision LED lighting delivers exactly the light plants need. Nothing wasted.

The footprint, measured

The Same Fruit, A Fraction of the Impact

Set beside a conventional open field growing the same crop, this is how much of the footprint we leave behind.

Water saved90% less
Land saved8× more efficient
Chemicals removedZero pesticides
Measured against conventional open-field strawberry farming
Community impact

Rooted in Ethiopia, Growing With Ethiopia

Sustainability is not only environmental. Our farm creates skilled local jobs, invests in training, and supports community projects in the regions where we grow.

  • ✓Local employment: skilled roles in a new agricultural industry.
  • ✓Knowledge transfer: modern growing expertise, built locally.
  • ✓Community projects: specific initiatives to be announced with our partners.
A skilled local team member at work inside a modern Ethiopian facility

Premium fruit with a lighter footprint

If sustainability is a buying criterion, we can show you the numbers behind it.

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Products

The standard served where standards are highest.